Marketing Management System and Broken Window Theory

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broken window theory

The theory of broken windows is a criminological theory that considers minor offenses not only as an indicator of the criminogenic situation, but also as an active factor affecting the crime rate in general. Formulated in 1982 by American sociologists James Wilson and George Kelling. The name comes from a typical example of the theory, […]

5 ADVERTISING MISTAKES

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internet ads

Why isn’t advertising working? The classics of the genre-works for others, but you have something wrong. Who is to blame and what to do? Every advertiser, even the most successful and advanced, is not immune from mistakes. And out of the blue, with a great desire to do better and get more. Significant budgets are […]